About Us

Our Story

Truland Homes was established in 2011 in Spanish Fort, AL by its founder and CEO Nathan Cox.  He felt there was a need in the region for a company built around people of integrity with the drive to create something special together.  They set out to build a company where a promise and hand shake still meant something.  A company where your reputation was more important than your bottom line.   Above all else a company where the customer always came first.  

Truland was founded during some of the darkest times of the Great Recession when it seemed with each passing day another builder was closing its doors and financing was all but impossible to obtain.  While others fell victim to the circumstances surrounding them, Truland focused its efforts on fostering its team, ascertaining financial strength and assembling the right collection of communities in preeminent locations.  It fought through and not only survived, but thrived because of the talent and persistence of the people brought into the Truland family during the early stages to serve as the foundation for success for decades to come.  This strategy has helped fuel the rapid growth of Truland and led to it quickly becoming one of the most sought after builders in the Mobile and Baldwin County region.   

A Truland Home is not for everyone.  As they will tell you from the inception, “We will never be the cheapest, but we will always consider ourselves the best value.”  Their vision from the onset has been to deliver a product of the highest quality to people all along the Gulf Coast in order to provide an alternative to the cookie cutter homes produced for the masses.  Having well over 200 years of combined staff experience, they know that crafting a home takes more than design and construction talent—it takes true inspiration.  The foundation of that inspiration is you.  You and your needs are at the heart of everything they do. From passionate experts in the Design Center that help craft your vision to personal project managers that closely manage the creation of your home, the entire Truland team believes that your home is not just a reflection of you, it is you.

Truland lives and breathes on the philosophy of the ideal home. Unique but timeless. Not too small. Not too big. Incredibly efficient, smart, strong, and always in tune with you and the way you want to live.  They are strong, they are local and they stand ready to earn your approval no matter what it takes.  

We believe that your home is not just a reflection of you, it is you and should enhance the way you live.

Our Purpose Statement

Our purpose is to see all we can do with all we have been given.  

Our Vision 2020

We will close 1,500 homes by 2020 as the market leader for superior homes and a distinctive buying experience. Owning a Truland home will make a statement about our customers as anything but ordinary.

Our Core Values


Faith is a genuine belief that God has a plan for our lives, and understanding that it is His plan and not ours. Faith is not having to worry; worrying is merely praying for what we don’t want. Faith is a choice; choose it over fear. Faith moves mountains. Faith is believing in that which we do not see, and then watching it turn into what we believe. “Faith – it does not make things easy, it makes them possible.” Luke 1:37


Effort is getting the mission accomplished through hard work, and ultimately the only path to a life of no regrets. Effort, not strength or intelligence, is the key to unlocking our potential. Effort separates excellence from mediocrity, and winners from losers. Effort dictates success. Effort is where the satisfaction lies, not in the attainment, full effort is full victory.
“Oh Lord, thou givest us everything, at the price of an effort.” Leonardo da Vinci


Gratitude is the act of reminding ourselves what we have now was once among the things we only hoped for, and the things we take for granted someone else is praying for. Gratitude makes sense of the past, provides peace for today and gives hope for tomorrow. Gratitude makes fulfillment feasible. Gratitude changes everything. Gratitude is best expressed not just by uttering words, but also living by them.

“If the only prayer you said was thank you that would be enough.” Meister Eckhart


Honor is what defines our character, and represents the prize for living life to a superior set of moral and ethical standards. Honor dictates what we ought to be, what we can be and what we will be. Honor is celebrating who a person is without stumbling over who they’re not. Honor is the reward for what we give. Honor is not the measure of a man in moments of comfort and convenience, but where he stands at times of challenge and controversy. “We all die. The goal isn’t to live forever, the goal is to create something that will.” Chuck Palahniuk


Courage is pressing onward despite uncertainty, peril and fear because the greatest pleasure in life comes from doing what others say we cannot do. Courage is the commitment to begin without any guarantee of triumph. Courage is being ourselves in a world that tells us to be someone else. Courage will turn our dreams into reality. Courage crushes fear. The courage we desire and covet is not the desire to die decently, but live boldly. “Success is not final, failure is not fatal: it is the courage to continue that counts.” Winston Churchill


Commitment is the spirit of determination and dedication to see any endeavor through to completion no matter what struggles we encounter. Commitment means we are either in or we are out; there is no middle ground. Commitment separates the doers from the talkers. Commitment transforms a promise into reality. Commitment wins. Commitment is having the discipline to do what we know we should do, even when we don’t feel like doing it.

“A man can only be defeated in two ways. If he gives up or dies. Not dead. Can’t quit.” U.S. Navy Seals 

Our Manifesto

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